60K
Active Users
$30M
Funds Raised
650+
Secured Clients
Driving deeper user engagement and reinforcing Immunefi's position as the leading platform in blockchain security.
Driving deeper user engagement and reinforcing Immunefi's position as the leading platform in blockchain security.
Immunefi Dashboard
UI DESIGN
UX DESIGN
PRODUCT
GROWTH
WEB3 COMMUNITY
60K
Active Users
$30M
Funds Raised
650+
Secured Clients
KOI's strategic design approach transformed Immunefi's core pages into best-in-class interfaces with intuitive content architecture: driving deeper user engagement and reinforcing Immunefi's position as the leading platform in blockchain security.
KOI's strategic design approach transformed Immunefi's core pages into best-in-class interfaces with intuitive content architecture: driving deeper user engagement and reinforcing Immunefi's position as the leading platform in blockchain security.
The Challenge We Tackled Together
01
Immunefi came to KOI with a singular mission: elevate user engagement while establishing a world-class interface that would set the benchmark for the entire Web3 ecosystem. The challenges were unmistakable:
Core service pages were failing to capture and hold user attention
Complex security information was creating friction instead of clarity—users needed a consistent, intuitive way to navigate critical data
The platform needed bold, innovative elements that would differentiate Immunefi and cement their authority in blockchain security
But this wasn't just about aesthetic upgrades. The challenge demanded strategic product design that would fundamentally transform how security researchers and protocols experience the platform. Immunefi needed to prove they weren't just another Web3 service, they are the definitive standard for blockchain security.
Success meant designing interfaces that make sophisticated security intelligence feel effortless, building unwavering trust through visual consistency, and introducing innovations that don't just impress but reinforce market dominance. The stakes were clear: transform engagement metrics while establishing Immunefi as the undisputed platform of choice for the world's top security researchers and most valuable protocols.
How We Made It Happen
02
We began with data-driven discovery, analyzing existing user behavior and engagement metrics to pinpoint exactly where the experience was breaking down. Through strategic workshops with the Immunefi team, we identified high-impact opportunities to position them as the definitive choice for bug bounty programs in Web3 security.
Our approach combined brand strategy with product design. We developed a visual language that reflected Immunefi's forward-thinking position: bold color systems, confident typography, and visual storytelling that transformed dense security information into scannable, digestible content. Every design decision served dual purposes: capturing attention while reducing cognitive load.
We redesigned core interfaces and user flows to showcase Immunefi's comprehensive functionality without overwhelming users.
Before vs After
Explore Page Experience
Profile Page Gamification UX
01
The Challenge We Tackled Together
Immunefi came to KOI with a singular mission: elevate user engagement while establishing a world-class interface that would set the benchmark for the entire Web3 ecosystem. The challenges were unmistakable:
Core service pages were failing to capture and hold user attention
Complex security information was creating friction instead of clarity—users needed a consistent, intuitive way to navigate critical data
The platform needed bold, innovative elements that would differentiate Immunefi and cement their authority in blockchain security
But this wasn't just about aesthetic upgrades. The challenge demanded strategic product design that would fundamentally transform how security researchers and protocols experience the platform. Immunefi needed to prove they weren't just another Web3 service, they are the definitive standard for blockchain security.
Success meant designing interfaces that make sophisticated security intelligence feel effortless, building unwavering trust through visual consistency, and introducing innovations that don't just impress but reinforce market dominance. The stakes were clear: transform engagement metrics while establishing Immunefi as the undisputed platform of choice for the world's top security researchers and most valuable protocols.
02
How We Made It Happen
We began with data-driven discovery, analyzing existing user behavior and engagement metrics to pinpoint exactly where the experience was breaking down. Through strategic workshops with the Immunefi team, we identified high-impact opportunities to position them as the definitive choice for bug bounty programs in Web3 security.
Our approach combined brand strategy with product design. We developed a visual language that reflected Immunefi's forward-thinking position: bold color systems, confident typography, and visual storytelling that transformed dense security information into scannable, digestible content. Every design decision served dual purposes: capturing attention while reducing cognitive load.
We redesigned core interfaces and user flows to showcase Immunefi's comprehensive functionality without overwhelming users.
Before vs After
Explore Page Experience
Profile Page Gamification UX
03
What We Achieved Together
The results spoke louder than the design itself. We delivered a digital experience that speaks directly to both security researchers and protocols—transforming how users interact with critical security information. Complex data became clear. Navigation became intuitive. Engagement became inevitable.
The new design system didn't just look premium—it performed. Users could now find what they needed faster, understand it better, and take action with confidence. Most importantly, we exceeded Immunefi's core objective: increasing user engagement by 120% across their redesigned pages.
Beyond the metrics, we achieved something more significant—we established Immunefi's visual and experiential authority in the blockchain security space.
The platform now stands as the benchmark others aspire to reach, with interfaces that don't just serve users but elevate the entire category.
Immunefi didn't just improve their product; they cemented their position as the industry standard with the help of KOI's team.
04
Impact & Press
Scaled service up to 650 clients
Helped raised over $30M
Helped protect $180B+ funds in Web3
Scaled user base to 60K users
'I've had the pleasure of working with the talent behind KOI for the last four years. I think this team can add a lot of value to any project they take on and would absolutely recommend KOI to other organizations.
Mitchell, CEO of Immunefi
BLOCKSEC PLATFORM UX/UI REVAMP
What We Achieved Together
03
The results spoke louder than the design itself. We delivered a digital experience that speaks directly to both security researchers and protocols—transforming how users interact with critical security information. Complex data became clear. Navigation became intuitive. Engagement became inevitable.
The new design system didn't just look premium—it performed. Users could now find what they needed faster, understand it better, and take action with confidence. Most importantly, we exceeded Immunefi's core objective: increasing user engagement by 120% across their redesigned pages.
Beyond the metrics, we achieved something more significant—we established Immunefi's visual and experiential authority in the blockchain security space.
The platform now stands as the benchmark others aspire to reach, with interfaces that don't just serve users but elevate the entire category.
Immunefi didn't just improve their product; they cemented their position as the industry standard with the help of KOI's team.
Impact & Press
04
Scaled service up to 650 clients
Helped raised over $30M
Helped protect $180B+ funds in Web3
Scaled user base to 60K users
'I've had the pleasure of working with the talent behind KOI for the last four years. I think this team can add a lot of value to any project they take on and would absolutely recommend KOI to other organizations.
Mitchell, CEO of Immunefi
BLOCKSEC PLATFORM UX/UI REVAMP