Decentralized NFT marketplace designed to decentralize the surf industry
MVP
UI DESIGN
MARKETPLACE
TRADING
NFT
2000+
Beta Users
5000+
NFT Created
300+
Marketplace Transactions
KOI's strategic product design transformed Sportek's vision into an intuitive NFT marketplace MVP, balancing Web3 innovation with Surf culture authenticity to drive community adoption from launch.
01
The Challenge We Tackled Together
Sportek arrived with a bold vision: decentralize the surf industry and revolutionize how prizes and rewards reach athletes and creators. Their goal was ambitious: build a mobile app that the global surf community would embrace, delivering a Web3 experience that captures the sport's raw energy while driving massive engagement.
The challenge? Translate this vision into an NFT-based marketplace that gives ownership back to surfers and fans, while making them feel part of something transformative. Beyond individual revenue potential, Sportek's mission runs deeper: unite and elevate the surf community, building momentum toward a fundamental shift in how the industry operates. Success meant creating not just a product, but a movement.

02
How We Made It Happen
We dove deep into strategy sessions, explored
03
What We Achieved Together
The core insight was that route selection shouldn't be a user burden. It should be surfaced through clear, intuitive design.
We redesigned the swap interface to prioritize the automated route recommendation while keeping complexity optional. The default experience became streamlined: users see their source and destination tokens with a recommended route clearly displayed, reducing cognitive load and decision paralysis.
Content Viewer


NFT Auctions
Marketplace


Trading View
For power users, we designed an advanced view that surfaced alternative routes with clear visual comparisons: estimated time, total cost breakdown, and bridge provider. This gave experienced traders control without forcing complexity on everyone.
The interface focused on progressive disclosure: showing users what they needed to know when they needed it, while keeping advanced options accessible but not overwhelming.
04
The Impact
Sportek validated the concept and
NFT MARKETPLACE
