NFT Marketplace
Decentralized NFT marketplace designed to decentralize the surf industry
Decentralized NFT marketplace designed to decentralize the surf industry
MVP
UI DESIGN
MARKETPLACE
TRADING
NFT
2000+
2K+
Beta Users
Beta Users
5000+
5K+
NFT Created
NFT Created
300+
300+
Marketplace Transactions
Marketplace Transactions
KOI's strategic product design transformed Sportek's vision into an intuitive NFT marketplace MVP, balancing Web3 innovation with Surf culture authenticity to drive community adoption from launch.
The Challenge We Tackled Together
01
Sportek arrived with a bold vision: decentralize the surf industry and revolutionize how prizes and rewards reach athletes and creators. Their goal was ambitious: build a mobile app that the global surf community would embrace, delivering a Web3 experience that captures the sport's raw energy while driving massive engagement.
The challenge? Translate this vision into an NFT-based marketplace that gives ownership back to surfers and fans, while making them feel part of something transformative. Beyond individual revenue potential, Sportek's mission runs deeper: unite and elevate the surf community, building momentum toward a fundamental shift in how the industry operates. Success meant creating not just a product, but a movement.
How We Made It Happen
02
We began with community-first discovery, analyzing surf culture behaviors and Web3 adoption barriers to understand exactly where digital experiences lose authenticity. Through strategic workshops with Sportek's leadership, we identified high-impact opportunities to position them as the platform revolutionizing ownership in the surf industry.
Our approach combined brand strategy with experience design. We developed a visual language that captured Sportek's disruptive energy: bold color systems, dynamic typography, and visceral interactions that transformed complex blockchain mechanics into intuitive moments of connection.
Every design decision served a dual purpose: honoring surf culture's raw authenticity while eliminating Web3's friction points.
What We Achieved Together
03
We designed the entire marketplace MVP experience—from frictionless onboarding that converts users in under 60 seconds, to intuitive NFT transactions that feel like collecting rather than purchasing, to social features that transform individual ownership into community status.
Every flow was stress-tested to showcase Web3's possibilities while maintaining the accessibility of mainstream apps.
Content Viewer
NFT Auctions & Marketplace
Trading View
Account Overview & Gamification
The result: a mobile platform that redefines what it means to be a surf fan. We created an experience where discovering content leads to owning moments, owning moments builds collections, and collections establish identity within the community.
Sportek received more than an app design and experience: it's the movement giving surfers, athletes, and creators direct ownership of their value.
KOI's strategic product design transformed Sportek's vision into an intuitive NFT marketplace MVP, balancing Web3 innovation with Surf culture authenticity to drive community adoption from launch.
01
The Challenge We Tackled Together
Sportek arrived with a bold vision: decentralize the surf industry and revolutionize how prizes and rewards reach athletes and creators. Their goal was ambitious: build a mobile app that the global surf community would embrace, delivering a Web3 experience that captures the sport's raw energy while driving massive engagement.
The challenge? Translate this vision into an NFT-based marketplace that gives ownership back to surfers and fans, while making them feel part of something transformative. Beyond individual revenue potential, Sportek's mission runs deeper: unite and elevate the surf community, building momentum toward a fundamental shift in how the industry operates. Success meant creating not just a product, but a movement.
02
How We Made It Happen
We began with community-first discovery, analyzing surf culture behaviors and Web3 adoption barriers to understand exactly where digital experiences lose authenticity. Through strategic workshops with Sportek's leadership, we identified high-impact opportunities to position them as the platform revolutionizing ownership in the surf industry.
Our approach combined brand strategy with experience design. We developed a visual language that captured Sportek's disruptive energy: bold color systems, dynamic typography, and visceral interactions that transformed complex blockchain mechanics into intuitive moments of connection.
Every design decision served a dual purpose: honoring surf culture's raw authenticity while eliminating Web3's friction points.
03
What We Achieved Together
We designed the entire marketplace MVP experience—from frictionless onboarding that converts users in under 60 seconds, to intuitive NFT transactions that feel like collecting rather than purchasing, to social features that transform individual ownership into community status.
Every flow was stress-tested to showcase Web3's possibilities while maintaining the accessibility of mainstream apps.
Content Viewer
NFT Auctions & Marketplace
Trading View
Account Overview & Gamification
The result: a mobile platform that redefines what it means to be a surf fan. We created an experience where discovering content leads to owning moments, owning moments builds collections, and collections establish identity within the community.
Sportek received more than an app design and experience: it's the movement giving surfers, athletes, and creators direct ownership of their value.
04
Impact & Press
Seamless Web3 onboarding that requires zero blockchain knowledge
NFT marketplace that feels native to surf culture, not crypto culture
User flows that convert discovery into ownership in under 60 seconds
A visual system that scales from app to community to movement
Impact & Press
04
Seamless Web3 onboarding that requires zero blockchain knowledge
NFT marketplace that feels native to surf culture, not crypto culture
User flows that convert discovery into ownership in under 60 seconds
A visual system that scales from app to community to movement
NFT MARKETPLACE